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The Commission unveiled new features for using artificial intelligence (AI) for researchers and industry on its “AI-on-Demand platform”, including an AI marketplace and AI development; both are supposed to require minimal coding, and introducing the EU-wide secure solutions for generative AI and large language models.
Background: EU action plan
In the beginning of April 2025, the Commission unveiled an ambitious “continental action plan” aimed to “become a global leader in artificial intelligence, AI”. This initiative is set to transform Europe’s strong traditional industries and assemble regional exceptional talent pool into powerful engines of AI innovation and acceleration.
The race for leadership in AI has been running for some years: from cutting-edge foundation models to specialized AI applications, making the AI landscape quite dynamic in the EU and around the world. Hence, the AI has been driven by research, emerging technologies and a thriving system of startups and scale-ups.
Therefore, the European AI action plan will boost the EU-wide AI innovation capabilities through actions and policies around five key pillars: a) building a large-scale AI data and computing infrastructure; b) increasing access to large and high-quality data; c) developing algorithms and fostering AI adoption in strategic EU sectors; d) strengthening AI skills and talents; e) regulatory simplification.
The central access point to a common AI toolbox, will help boost the EU-wide capabilities, as set out in the AI action plan. In order to elaborate the plan’s details, the Commission invites AI developers to register their tools and solutions, gaining visibility across a growing network of AI innovators, as well as direct exposure to enterprises seeking ready-to-deploy AI solutions. By compiling trusted AI resources, the platform will accelerate secure and scalable AI adoption across European industries and the public sector.
More on action plan in: https://ec.europa.eu/commission/presscorner/detail/en/ip_25_1013
European AI tools and solutions
On 24 January 2024, the Commission launched a package of measures to support European startups and SMEs in the development of trustworthy AI. On 9 July 2024 the amended EuroHPC JU Regulation entered into force, allowing the set-up of AI Factories. On 10 December 2024, seven consortia were selected to establish AI Factories, followed by six additional consortia on 12 March 2025.
On 1 August 2024 the European AI Act entered into force and guidelines on prohibited AI practices were published on 4 February 2025.
At the AI Action Summit in Paris on 11 February 2025, Commission President von der Leyen announced InvestAI program, an initiative to mobilize about €200 billion investment in AI across European countries.
Notes
The “AI-on-Demand platform” is developed jointly by the EU-funded projects AI4Europe*) and DeployAI**), offers trustworthy AI tools and solutions to both researchers and industry. Innovators will find a researcher-focused suite of datasets, tools, and computing resources. SMEs, businesses and public sector organizations will be able to access trusted tools, resources and ready-to-use AI modules tailored for industry needs.
= AI4Europe*) is one of the projects, funded under the Horizon Europe program, that is responsible for the management, development and facilitation of the AI-on-Demand platform, AIoDP. More on AI4Europe in: https://ai4europe.aiod.eu/results/
= As to the DeployAi program**), it is aimed at developing and bringing to market a “Trustworthy AI-on-Demand platform” that champions ethics and integrity for a seamless AI implementation by startups, SMEs and the public sector. The program’s resource hub and the EU-wide marketplace intend to host a “curated array of responsible AI tools for end-users and developers”; thus, DeployAI establishes sustainable operations and governance structures that will elevate AIoDP to become a “lighthouse project on shaping a standard AI infrastructure for European businesses”.
Source: https://www.deployaiproject.eu/trustworthy-ai/
The Hub for AI in Europe
The European-wide “AI-on-demand” hub (aiod) consists of two parts:
1. On research & Innovation, with such aspects as advance science and sharing results across European consumers. Plus, providing access open models, curated datasets and tools to support research and speed up transfer to real-world use among AI agents.
More in: https://aiod.eu/
As to using AI for science, the EU’s AI Act (i.e. the EU-wide legislation that regulates AI tools according to the risk they pose to society) obliges companies that create content (e.g. such as deepfakes) to mark their outputs as artificially generated. But, when it comes to identifying AI-created or manipulated content on its platforms, for example, Meta “is only able to automatically identify and label static images, not video or audio content. In February 2024 Meta started labelling AI generated content through watermarks or visible markers, in a bid to help users distinguish between real and fake content on its social media platforms Facebook, Instagram and Threads.
Source: https://www.euronews.com/next/2025/06/25/metas-ai-labelling-inconsistent-internal-oversight-board-finds?insEmail=1&insNltCmpId=2012&insNltSldt=10080&insPnName=euronewsfr&insUuid=NWY2OGY1NmMtYTM0Ni00MDM1LTgwNDItNzQ2YzI3OTE2MTZm&isIns=1&isInsNltCmp=1
However, the expert opinion says that “given the company’s expertise and resources and the wide usage of Meta’s platforms, it must prioritize investing in technology to identify and label manipulated video and audio at scale”. Source: https://www.oversightboard.com/wp-content/uploads/2025/06/Oversight-Board-Alleged-Audio-Call-to-Rig-Elections-in-Iraqi-Kurdistan-June-2025.pdf
2. The hub on industry and public sector (aiodp); this direction is aimed at accelerating AI adoption with trusted and research-based tools. Besides, this track bridges innovation and impact, while offering market-ready solutions, computing resources and a dynamic marketplace.
More in: https://www.aiodp.ai/
General source: https://www.aiodp.eu/
Commission’s opinion
Executive Vice-President for Tech Sovereignty, Security and Democracy, Henna Virkkunen notes that creating such a platform is another vital step towards “putting Europe at the forefront of innovation and becoming an AI continent”. It is expected, she added, that this platform would “empower member states’ dynamic industries” as well as pooling together continental top talents “to harness the full potential of trustworthy European artificial intelligence and close the innovation gap”.
Source and citation from: https://digital-strategy.ec.europa.eu/en/news/commission-launches-ai-tools-online-platform-researchers-and-industry
Additional reference link on the issues in the article:
“State of the Digital Decade 2025 report” in:
https://digital-strategy.ec.europa.eu/en/library/state-digital-decade-2025-report